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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Издательство: Harvard Business School Press, 2004 г Твердый переплет, 288 стр ISBN 1578517095 инфо 9055k.

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Издательство: Harvard Business School Press, 2004 г Твердый переплет, 288 стр ISBN 1578517095 инфо 9055k.

Insights into One of the Greatest Mysteries of Human Behavior Minds are exceedingly hard to change Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a афчлгcompany's culture, or any individual who has tried to heal a rift with a friend So many aspects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences Now, eminent Harvard psychologist Howard Gardneбежжрr, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shiftsбоыещ from one way of thinking to a dramatically new one Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives Автор Ховард Гарднер Howard Gardner.


4374 руб.